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It’s Only Common Sense: Get to Know Your Customers

03/18/2024 | Dan Beaulieu -- Column: It's Only Common Sense
No matter what business you are in, understanding your customers is crucial if you want to thrive. You must have a complete understanding of who they are, their business, and what it takes to be successful. In short, you have to see things from their perspective. Too often, we assume we know who our customers are and what they want, but without the proper research and vetting, we can be wrong, which can really send us on the wrong path when it comes to accurately providing them exactly what it is they need from us, our products, and our services.

AIM Solder Recognized for 25 Years of IPC Membership

03/08/2024 | AIM Solder
AIM Solder, a leading global manufacturer of solder assembly materials for the electronics industry, is pleased to announce its receipt of recognition for 25 years of IPC membership.

Testing Todd: Why 4-wire Kelvin?

03/08/2024 | Todd Kolmodin -- Column: Testing Todd
As William Thomson (Lord Kelvin) once said, “If you cannot measure it, you cannot improve it.” This is truer today than ever before. With the advances in microelectronics and nanoelectronics, HDI, and buried active/passive components, the signature of the printed circuit is critical. High-speed substrates rely on signal transmission to be as pristine as possible. Minor changes can cause impedance changes in standing wave ratio (SWR) elevation, which leads to degraded performance.

SMT007 Magazine March 2024: Take a Look at Our IPC APEX EXPO Pre-show Issue

03/04/2024 | I-Connect007 Editorial Team
This month’s issue of SMT007 Magazine devotes its pages to a comprehensive preview of the IPC APEX EXPO 2024 event. Whether your role is technical, business, whether your experience level is new-to-the-industry or seasoned veteran, you will find value throughout the IPC APEX EXPO-ECWC program.

Cadence Continues ‘Left Shift’ of SI Functions 

02/29/2024 | I-Connect007 Editorial Team
At DesignCon, the I-Connect007 Editorial Team met with Brad Griffin, product marketing group director for the System Analysis Group at Cadence Design Systems. Brad explains how this analysis tool enables designers to address SI and PI issues early in the design process, before they become costly errors, and why he believes his late co-worker Dennis Nagel would be proud to see his efforts come to fruition. 
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