Later iPhone X Release Hurts Apple Share
December 5, 2017 | Kantar WorldpanelEstimated reading time: 1 minute
The latest smartphone OS data from Kantar Worldpanel ComTech reveals that in the three months ending October 2017, iOS share fell in key markets, making clear the impact of the flagship iPhone X not being available to buy in the month of October. And, as Windows continued to drop in share, Android was able to gain 4.3 percentage points in the big five European markets, 8.2% in the USA, and 7.5% in Japan. Urban China remained a bright spot for Apple, with its share edging up 0.5% in the latest three months to reach 17.4%.
“It was somewhat inevitable that Apple would see volume share fall once we had a full comparative month of sales taking into account the non-flagship iPhone 8 vs. the flagship iPhone 7 from 2016,” said Dominic Sunnebo, Global Business Unit Director for Kantar Worldpanel ComTech. “This decrease is significant and puts pressure on the iPhone X to perform. Considering the complete overhaul that the iPhone X offers, consumers may be postponing their purchase decisions until they can test the iPhone X and decide whether the higher price, compared to the iPhone 8, is worth the premium to them.”
“As of October 2017, 35.3% of Apple’s installed base customers across Europe and the USA had owned their iPhones for more than two years – up from 30.1% a year earlier and signifying considerable pent-up demand within Apple’s base. In pure value terms, it is likely the iPhone X average selling price will more than make up for a dip in sales of older iPhone models,” Sunnebo added.
Urban China, a market once overrun with new challengers, is maturing, with the top five players all posting strong growth and the long tail of challenger brands falling away rapidly. In the three months ending in October 2017, the top five brands – Huawei, Xiaomo, Apple, Vivo, and Oppo – made up 91% of sales, compared to 79% a year earlier.
“Chinese brands like Meizu, LeTV, Coolpad, ZTE, and Lenovo were once on the same trajectory as like of Xiaomi, but any momentum they once had has abruptly stopped, with many struggling to get past a 1% share,” Sunnebo said. “Samsung’s performance in China continues to deteriorate, with its share now down to just 2.2% of that market.”
Suggested Items
Mycronic Releases Interim Report January–March 2024
04/18/2024 | MycronicNet sales increased 39 percent to SEK 1,692 (1,219) million. Based on constant exchange rates, net sales increased 42 percent.
Global Semiconductor Sales Increase 16.3% Year-to-Year in February
04/04/2024 | SIAThe Semiconductor Industry Association (SIA) announced global semiconductor industry sales totaled $46.2 billion during the month of February 2024, an increase of 16.3% compared to the February 2023 total of $39.7 billion but a decrease of 3.1% from the January 2024 total of $47.6 billion.
Global Sourcing Spotlight: Don’t Be Afraid of Global Sourcing
04/03/2024 | Bob Duke -- Column: Global Sourcing SpotlightOn paper, it doesn’t seem like a great time for global sourcing. With several world conflicts, it may seem impossible to think that something like global sourcing and commercial trade between countries could begin to alleviate this tension between warring countries. But hey, I’ve always been a glass-half-full guy, so humor me. While trade between countries can indeed foster cooperation and contribute to peace in several ways, it's essential to recognize that it's not a panacea for all global issues. However, here are some ways in which trade can contribute to peace and global stability.
Management Change at Mycronic
03/19/2024 | MycronicAs a result of the preparations ahead of a possible listing of Axxon on a stock exchange in China, effective March 19, 2024, Ivan Li leaves Mycronic’s executive management but remains as Head of Axxon, the core of Mycronic´s High Volume division.
IMI China (Jiaxing) Receives Five Invention Patent Awards
03/13/2024 | IMIIntegrated Micro-Electronics, Inc. (IMI), China (Jiaxing) Test and Systems Development (TSD) team recently received five National Invention Patent awards from the China National Intellectual Property Administration (CNIPA).