World's First In-Vehicle P-OLED Cockpit From LG Debuts In New 2021 Cadillac Escalade


Reading time ( words)

The just-unveiled 2021 Cadillac Escalade features P-OLED technology from LG Electronics, marking the first-ever use of a curved OLED display in a production vehicle.

The P-OLED display is a centerpiece of the all-new design of Cadillac's iconic SUV, the first vehicle to feature LG's P-OLED Digital Cockpit Solution (DCS.) The 38-inch display is composed of three separate P-OLED display panels, the largest measuring 16.9 inches diagonally. The three curved screens make up the Instrument Panel Cluster for displaying basic vehicle-related information and an Integrated Central Stack that serves as an infotainment display for audio, video and navigation content.  

Escalade's advanced system includes features such as Augmented Reality-enabled navigation and Night Visionall powered by LG-developed software. LG's advanced software is ASIL (Automotive Safety Integrity Level) compliant and meets the ISO's international standard for the functional safety of road vehicles.

LG-P-OLED-710.jpg

The global automotive display market is expected to grow from $7.8 billion last year to $10.5 billion by 2023, according to IHS Markit. The wide viewing angle, curvature and bold graphics make the P-OLED display in a production vehicle much more intuitive for drivers. The high degree of flexibility and unmatched thinness of OLED technology is also attractive to premium auto manufacturers that are eager to introduce new innovations to their early adopter audience.  

"Debuting this technology with a storied brand such as Cadillac is not only an honor, it confirms that our automotive solutions are among the best the industry has to offer," said Jin-yong Kim, president of the LG Vehicle Component Solutions Company. "Now, the years of knowledge and experience LG has accumulated in becoming the global leader in OLED TVs is being applied to improving the in-car experience."

Share

Print


Suggested Items

My View from CES 2021: Day 1

01/12/2021 | Dan Feinberg, Technology Editor, I-Connect007
What a difference a year makes. One year ago, those of us who cover and attend CES were going from one press conference to the next; this year, we are at home going from link to link. Confusing and challenging, yes, but there are some advantages: no masks, only five steps to get to a restroom, being able to have three of four events or more displaying on your screens at the same time and being able to download press kits as needed. So far, many new devices are being introduced, but of course, they are all online, so you wonder if some of them really exist or are truly operational as yet.

CES 2021: Just How Different Will It Be?

01/11/2021 | Dan Feinberg, I-Connect007
CES 2021 starts today and this year there is no need for an overpriced hotel room in Vegas, no long lines to get a taxi or board a bus, and no crowded exhibit halls (one good thing this year). On the other hand, you must decide ahead of time what you want to see and make a reservation or appointment if you wish to have time and access assured.

CES 2020: The Intelligence of Things

01/06/2020 | Nolan Johnson, I-Connect007
Show week for CES 2020 starts well ahead of the actual exhibition dates because it is huge. The organizers of CES state that there are more than 4,400 exhibiting companies and nearly three million net square feet of exhibit space. On the floor, you can find 307 of the 2018 Fortune Global 500 companies. Over the week, I-Connect007 Editors Dan Feinberg and Nolan Johnson will bring you some of the most interesting news, products, and announcements from 5G to IoT, semiconductor developments, autonomous vehicle technology, interconnect, fabrication materials, and much more.



Copyright © 2021 I-Connect007. All rights reserved.