The Importance of Design for Profit (DFP)


Reading time ( words)

In this interview, Interconnect Design Solutions’ Mike Brown and I took a few minutes during the recent Geek-A-Palooza event to discuss the importance of material selection and designing for profitability, how automation affects the design process, and the future of the design community.   

Barry Matties: Mike, tell me a little bit about IDS and what you do.

Mike Brown: We provide PCB layout and mechanical engineering services as an extension for OEMs as well as bareboard fabricators and assemblers that need design support. Basically, we're in the trenches working with the electrical engineers to help realize our product and bring it to market.

Matties: Are you doing actual design for customers or are you just assisting and educating?

Brown: We're actually doing design at the rigid board level, the flex-rigid, and flex board level as well as mechanical engineering and enclosure design. We're helping engineers realize their project from concept through reality.

Matties: So you start from the beginning?

Brown: We start from the beginning with a functional spec. We're sitting there basically looking at a block diagram sometimes.

Matties: It's a collaborative effort?

Brown: Yes, it is very collaborative.

Matties: Isn't that the best way to go, really?

Brown: It is. You have to be engaged in the beginning in order to be successful in the end.

Matties: And yet many engineers don't take this track; what’s the downside of that?

Brown: The problem is there's a lack of communication and in a lot of cases, multiple spins of your product can occur; which in turn costs more because you typically don't have your pwb layout designer collaborating up front with your primary engineering team. The layout designer really needs to understand the product from the beginning. They need to understand the design intent and what the end goal of the product is. By having them involved in the beginning up front at the functional spec level and then at the detail spec level, they can help make conscious decisions that ultimately will affect the overall cost, time line and schedule of the product.

To read this entire article, which appeared in the June 2016 issue of The PCB Design Magazine, click here.

Share


Suggested Items

PCB Design Challenges: A Package Designer’s Perspective

09/17/2018 | Bill Acito, Cadence Design Systems
The challenges faced by the PCB designers of today are significant. If we examine the breadth of designs, we find ever-increasing data rates and more high-speed signal routing that drive additional challenges meeting signal-quality requirements, including reflection signal loss and crosstalk issues. At the same time, designers are being asked to complete designs in shorter cycle times and in smaller form factors. They must come up with new and more complex routing strategies to better control impedance and crosstalk. Manual implementation is often time-consuming and prone to layout errors.

Managing the Challenges of Flex and Rigid-Flex Design

09/12/2018 | Dave Wiens, Mentor, a Siemens Business
PCB designers working with flex or rigid-flex technology face many potential risks that can derail a project and cause costly design failures. As the name implies, flex and rigid-flex designs comprise a combination of rigid and flexible board technologies made up of multiple layers of flexible circuit substrates, attached internally and/or externally to one or more rigid boards. These combinations provide flexibility for the PCB designer working on dense designs that require a specific form factor. Rigid-flex allows the PCB design team to cost-efficiently apply greater functionality to a smaller volume of space, while providing the mechanical stability required by most applications.

Mentor Preparing for Next-Gen PCB Designers

08/20/2018 | Andy Shaughnessy, Design007 Magazine
Millennials are the future of our industry. What does this mean for the PCB design community? How do we attract more of these smart young people to the world of PCB design? I asked Paul Musto, director of marketing for Mentor’s Board Systems Division, to explain the company’s initiatives aimed at drawing more young people into PCB design



Copyright © 2018 I-Connect007. All rights reserved.