The Digital Layout: PCEA and Industry Leaders Who Happen to Be Women

In this month’s column, I introduce a few of our inspiring PCEA leaders who happen to be women. Next, PCEA Chairman Stephen Chavez offers his take on the importance of diversity in a collective organization. As always, I’ll include our list of professional development opportunities and events. Lastly, I’ll tease some upcoming coverage we’ll be doing on one of the PCEA’s educational networking events.

PCEA Updates
One of the most inspiring events I’ve had the opportunity to cover over the past decade was an early morning Women in Electronics at IPC APEX EXPO. This event brings together women in the electronics industry to join their colleagues across the supply chain to network, share ideas, and discuss career experiences. It is a unique trade show opportunity for women in the industry to learn from and inspire one another.

Recently, I’ve appreciated that within our PCEA meetings, we experience that same zeal with our executive staff every time we convene. It is not difficult to realize the impact of leadership by women in electronics in the PCEA. Many of our leaders—who happen to be women—reach out, team up, and work together to tackle many of the tough tasks which must be accomplished as the PCEA moves forward.

Tara Dunn, Susy Webb, and Eriko Yamato are well known in the electronics industry for service and leadership in their areas of expertise. They are subject-matter experts, and their experience spans high-tech electronic materials, flexible PCB manufacturing, emerging additive process technologies, and solid PCB design instruction. These women are a few of the many who dynamically serve their companies and customers each day and still find enough time and energy to contribute their leadership to the PCEA.

Here, I share their backgrounds, as well as their hopes for the PCEA.

Tara Dunn
Tara_Dunn3.jpg
Tara Dunn is a seasoned professional and an I-Connect007 columnist with more than 20 years in the electronics industry exclusively focused on the PCB sector. Her experience spans roles from manufacturing to sales and marketing.

Tara is now president of Omni PCB, a manufacturers’ rep firm, which is uniquely focused on the PCB market, offering sales and engineering support with technology ranging from standard technology to high-end HDI products. Specialties include flex, rigid-flex, RF microwave designs, and microelectronics. Her website (pcbadvisor.com) shares technical information related to all segments of the PCB industry.

Tara is also a founder of Geek-A-Palooza. This annual event provides all aspects of the local electronic industry with a unique networking experience focused on expanding resources and knowledge, building relationships, and bringing the industry together in a social atmosphere.

“My vision for the future of PCEA is to be all-inclusive, offering strong technical content, networking, and relationship building for designers, fabricators, and assemblers. My desire is for experienced PCB engineers to offer support to those new to the field, and for those who new to bring energy and new ideas in return. With a strong network, what this industry can accomplish is limitless, and PCEA provides tools and community to inspire.”

Susy Webb
Susy Webb mug.JPG
Susy Webb is a senior PCB designer with 40 years of experience. Her career includes experience in coastal and oceanographic oil exploration and monitoring equipment, point-to-point microwave network systems, and CPCI and ATX computer motherboards. Webb is a regular speaker at PCB West, IPC events, and international design conferences. She also consults for individual companies and groups. Her presentations discuss the practical implementation of complex engineering concepts into board layout and methods to improve the overall design and flow of PCBs.

Susy is CID-certified, a chapter contributor for The Printed Circuits Handbook, and one of the judges for the annual Mentor Technical Leadership Awards. She is also an active member of the PCEA Executive Board and education committees and is a member and past president of the Houston Chapter of the Designer’s Council.

While working a full-time PCB engineering job, Susy constantly seeks to learn more about the physics, electronics, and DFM concepts that lead to better board design. She shares those concepts as a speaker/teacher at conferences and companies, and strives to show others the reasoning behind why things are best done a certain way. Susy also maintains an active involvement in the industry in the form of professional associations. 

“The PCEA is an organization where engineering professionals can come together and discuss ideas and share experiences. There is an overwhelming amount of engineering information online. As a part of the education group, we seek to continually update the information on our web page about resources, articles, and books we have enjoyed to be sure that others know about them, and which we find most accurate and beneficial. In the coming year, we also hope to share some of our own articles and be available to give presentations to local or web-based groups. We would also like to work up some training programs to help people who do not yet have a PCB background to design effective boards, and correct the first time boards.”

Eriko Yamato
C_Dack_Nov2020_Eriko_Yamato.jpg
Eriko is originally from Kobe, Japan, and spent five years in San Francisco during her childhood. After getting her B.S. in political science at Keio University in Tokyo, she worked at a TV station for five years, producing infotainment programs, sports news, and documentaries. In 2000, she returned to California to pursue her passion for documentary film production at Stanford University, where she received her M.A. in communication and discovered her other passion: marketing.

Eriko has 15+ years of experience in technical marketing of EMC, SI, PI, and RF/wireless products and is currently marketing and QTA manager at Oak-Mitsui Technologies headquartered in Frankfort, Kentucky. She has been active with the IEEE EMC Society since 2012 as an officer and currently serves as the treasurer for the IEEE EMC Society Atlanta Chapter. Eriko is also the marketing representative for the IEEE EMC Young Professionals Group. In her spare time, she enjoys traveling, cooking, wine tasting, CrossFit, and hiking.

“I was truly honored when Steph Chavez and Mike Creeden asked me to help out PCEA as the events committee chair. I have been involved with the IEEE EMC Society for several years, and I enjoy giving back to the electronics industry. The PCEA is such a great organization where you can connect with other industry professionals, share information, and educate and support each other. This year has not been the easiest for all of us, to say the least, and I hope to organize an in-person event in 2021 where we can all reconnect and re-energize. Through events, I would like to showcase how resourceful PCEA is and encourage professionals to be part of this collaborative organization.”

Message From the Chairman by Stephen Chavez, MIT, CID+
steph_chavez300.jpgActivity overload? Not for many, like those within the PCEA leadership team, who tend to shift it into a higher gear and thrive in this last quarter of the year, as they do year after year. There is no doubt that PCEA activities continue with great success. As I review how the PCEA started, including where we are today and how we are coming along, it’s awesome to see that we are evolving beyond expectations.

At the core of this success is the engine that keeps PCEA moving forward—the core leadership team comprised of talented, passionate, experienced, and selfless individuals. One of the many things I love about this team is it’s a diverse group of special individuals and includes some awesome women who are vital parts of the PCEA leadership engine.

The PCEA strongly believes in and supports diversity. We see it, realize the strength in and importance of it, and encourage it. And when I refer to diversity within PCEA, I mean the women who are part of this PCEA engine. In no particular order, Susy Webb, Cherie Litson, Judy Warner, Tara Dunn, Terri Kleekamp, and Eriko Yamato are a force to be reckoned with. I am honored to work alongside each and every one of them. They are more than industry colleagues; they are close friends.

What these women do in their day jobs is great on its own, but what they do for and bring to our industry is where they truly shine. We are blessed to have such professional women of their caliber in our industry and the PCEA. Each of them leads the pack, and they are great examples of professional women for the younger generation to follow.

As always, refer to our column and the PCEA website to stay up to date with upcoming industry events. There are many free webinars offered out there, so take advantage of them. And if you have not yet joined the PCEA collective, I highly encourage you to visit our website at pce-a.org and become a member.

I continue to wish everyone and their families to be healthy and to be safe.

Next Month
By the time you are reading this, the San Diego and Arizona chapters of the PCEA will have co-hosted their first chapter meeting, which took place on October 28 and featured Insulectro speakers Mike Creeden and Chris Hunrath, who spoke on the following scintillating PCB materials topics:

  • Design innovation
  • Hybrid stackup models
  • Material properties and considerations
  • Effects of loss tangent
  • Mixing laminates
  • Embedded capacitance
  • Advanced HDI structures

I’ll be sure to check in with our chapter presidents and attendees for their thoughts on this event.

Upcoming Events

  • March 6–11, 2021: IPC APEX EXPO (San Diego, California)
  • April 13–15, 2021: DesignCon (San Jose, California)
  • May 11–13, 2021: IPC High-Reliability Forum 2021 (Baltimore, Maryland)
  • November 10, 2021: PCB Carolina (Raleigh, North Carolina)

Spread the word. If you have a significant electronics industry event that you would like to announce, please send me the details at kelly.dack.pcea@gmail.com, and we will consider adding it to the list.

Conclusion
There are so many interesting printed circuit engineering folks out there who we can learn from, and we will focus on the most interesting people in the PCEA from time to time. As a collective, we want to expand our diverse membership and foster healthy connections among people in printed circuit engineering. We believe that this will be a fulcrum that will help our members become inspired to connect and collaborate, and it will open doors to educate and positively contribute to the wider electronics industry.

See you next month or sooner!

This column originally appeared in the November 2020 issue of Design007 Magazine.

Back

2020

The Digital Layout: PCEA and Industry Leaders Who Happen to Be Women

11-20-2020

In this month’s column, Kelly Dack introduces a few of our inspiring PCEA leaders who happen to be women and teases some upcoming coverage we’ll be doing on one of the PCEA’s educational networking events. PCEA Chairman Stephen Chavez also offers his take on the importance of diversity in a collective organization.

View Story

The Digital Layout: Local Chapters—You Can Distance This Body But Not These Senses

10-23-2020

Kelly Dack shares a few thoughts on the formation of PCEA chapters as far as where they’re at and where they need to go, and PCEA Chairman Stephen Chavez offers some encouraging words for these extended times of COVID-19.

View Story

The Digital Layout: Education Unlocks the Golden Door to Freedom

10-09-2020

Kelly Dack speaks with the PCEA Educational Committee regarding the team’s take on the PCEA’s role in education. What do they have in store? PCEA Chairman Steph Chavez also weighs in on the strength of our education committee and why it is crucial to the PCEA’s mission.

View Story

The Digital Layout: It’s Official—1,000+ PCEA Members Worldwide

08-27-2020

Kelly Dack reviews the virtual PCEA grand opening, which took place on July 14, 2020 and featured guest presenter and PCEA educational committee member Rick Hartley. He also checks in with the PCEA education committee, and PCEA Chairman Steph Chavez also shares his satisfaction with the PCEA's recent open house.

View Story

The Digital Layout: The PCEA’s Grand Opening

07-15-2020

Kelly Dack interviews Rick Hartley about the presentation he has prepared for the PCEA’s grand opening on July 14, and PCEA Chairman Steph Chavez shares a timely message on how our time working from home is a serious matter, and how letting our guard down could be a mistake.

View Story

The Digital Layout: An Expectation of Collaboration

06-15-2020

Kelly Dack shares updates on the PCEA website and reports on some inspiring communication on collaboration taking place between the PCEA and a well-known industry organization. Kelly also includes a "Message From the Chairman," Steph Chavez, as well as professional development opportunities and events.

View Story

The Digital Layout: Life During COVID-19 ‘Wartime’

05-15-2020

This month, Kelly Dack shares updates on the progress the PCEA staff is making toward establishing a web presence and reports on what the PCEA is preparing in support of the PCB engineering community. Though PCEA chapter activities, as well as professional development and event opportunities, have been limited because of restrictions due to COVID-19, PCEA Chairman Steph Chavez also offers his perspective on the challenges of staying connected without using traditional means.

View Story

The Digital Layout: Onward!

04-30-2020

In Kelly Dack's debut as the new author of this column, he provides updates on the direction and leadership of the PCEA and upcoming professional development and event opportunities, and Stephen Chavez shares his first "message from the chairman." In addition, Bob McCreight, president of the Silicon Valley Chapter, discusses their most recent “lunch and learn” event held in February.

View Story

The Digital Layout: The Foundation of the PCEA Is Being Laid

03-17-2020

Stephen Chavez highlights the Orange County Chapter’s recent meeting and their transition from IPC to PCEA affiliation, recent PCEA activities, and the evolution of this column, including introducing Kelly Dack, CID+, PCEA's new communication officer.

View Story

The Digital Layout: The New Printed Circuit Engineering Association

02-23-2020

Stephen Chavez takes a first look at the new Printed Circuit Engineering Association (PCEA), including an overview of members and membership and why we established the organization. He also looks at the mission of the PCEA, and how it will unfold to the industry.

View Story
Back

2019

The Digital Layout: Fall 2019 Recap

12-29-2019

As the second half of the year is quickly passing by, the IPC Designers Council has seen lots of continued activities within our industry regarding PCB design. PCB West was held in mid-September in Santa Clara, California, and as usual, the show exceeded expectations. Stephen Chavez provides a brief breakdown of fall activities within local chapters.

View Story

The Digital Layout: Recent IPC DC Chapter Activities

10-23-2019

We’re onto the second half of the year now, and we’ve seen lots of activities within our local Designers Council (DC) Chapters, including a few international chapters as well. Here's a snapshot of what has taken place so far from several of our active chapters.

View Story

The Digital Layout: New and Thriving Chapters in Mexico

08-01-2019

This month’s column highlights the Monterrey Designers Council Chapter located in Monterrey, Mexico. The chapter was established November 23, 2017, which makes it a younger chapter compared to several other global chapters currently in existence today. I also share news about a new chapter forming in Nogales, Mexico.

View Story

The Digital Layout: Spotlight on the Orange County Chapter

06-13-2019

So, what’s so special about the Orange County Chapter? For starters, we’re fortunate that a large number of electronics companies are located in Southern California, so there are many PCB designers in our area who are thirsty for knowledge. We are also lucky to have many local PCB fabrication and assembly companies from which we draw attendees and speakers. All of the major CAE vendors have offices and technical field personnel here and have been very supportive of our chapter in hosting lunches to help us keep our costs down.

View Story

The Digital Layout: San Diego Chapter Updates and More

05-20-2019

This month’s column is packed with recent activities, including a spotlight on the San Diego Chapter and an interview with Luke Hausherr, the new chapter president. You’ll also find an update from the IPC Designers Council Executive Board as collaboration with the new IPC Education Foundation continues to evolve and recommended reading featuring an interview with a young designer.

View Story

The Digital Layout: Greater Phoenix Chapter Revived

03-21-2019

The Greater Phoenix chapter was revived in late 2018 after being largely dormant over the past few years. It has also undergone some leadership changes. As the former president, I have taken on a more active global role at the executive level of the IPC Executive DC Board as the communications officer at large. I will stay on the leadership committee for the Greater Phoenix Chapter as the VP at the request of the newly elected president, Randy Kumagai. Randy and I have already started to brainstorm with ways to kickstart the chapter’s activity in 2019.

View Story

The Digital Layout: Designer Highlights From IPC APEX EXPO 2019

03-15-2019

The IPC Designers Council Executive Board meeting took place on January 29. Executive Board members in attendance included Gary Ferrari, Mike Creeden, Cherie Litson, Kelly Dack, Thomas Romont, and me. We also had Michael Schleicher, a guest representative from Germany, in attendance. Further, Dr. John Mitchell, Dave Hernandez, Colette Buscemi, Teresa Rowe, Aaron Birney, and Charlene Gunter du Plessis represented IPC.

View Story

The Digital Layout: Cascade Designers Council Chapter and 2019 Activities

02-28-2019

Our CID+ class had four people enrolled who came from around the area. All who attended learned about how board materials affected their designs, including EMI, EMC, impedance control, power distribution techniques, board stackups, and placement strategies in more detail than what was in the CID. Further, participants took the exam first thing Friday morning. This allowed us time to attend the Designers Council “lunch-and-learn” meeting, and the Altium user group met afterward in the same location.

View Story

The Digital Layout: Chapter Highlights and Certification Successes

01-24-2019

This month’s column highlights the San Diego chapter, which is also where IPC APEX EXPO 2019 will be held at the end of January. You will also find updates on recent CID and CID+ certification success stories, a recap of the PCB Carolina event from the Research Triangle Park (RTP) North Carolina chapter, and upcoming events, so mark your calendars for next year.

View Story
Back

2018

The Digital Layout: Chapter Roundup and CID+ Certification

12-12-2018

This month’s spotlight is the Silicon Valley Chapter. We held our fall quarterly meeting on October 25, 2018, at none other than Levi’s Stadium in Santa Clara, California—yes, the site of Super Bowl 50 and the soon-to-be 2019 College Football Playoff National Championship game. This was made possible by our host, Sierra Circuits, and sponsor, Altium. We thank them both graciously. Out of 33 total RSVPs, 24 were able to attend the lunchtime meeting. Fun fact: of the members who RSVPed, six of them were CID certified and 10 were CID+ certified, with Faisal Ahmed being the most recent (hear more from him later).

View Story

The Digital Layout: Designers Council Update and PCB Carolina 2018

10-24-2018

Welcome to the first edition of "The Digital Layout." As a current IPC Designers Council (DC) Executive Board member and a long-time active IPC member, I was nominated to be the chairman of the newly created communications subcommittee. In this role, I will be the main point of contact for global chapter communications and will work with local IPC chapter leaders to publish content in this new column. We want to utilize this column to help spread the IPC DC Executive Board’s goals like a virus.

View Story
Copyright © 2020 I-Connect007. All rights reserved.