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Flex and Rigid Sales and Marketing with Al Wasserzug
After decades in the PCB industry, Al Wasserzug of Cirexx International has seen marketing and sales trends come and go. I recently caught up with Al and interviewed him via email about the latest sales and marketing techniques, the value of traditional methods such as trade shows and conferences, and the particular characteristics of marketing flex circuits.


Altium’s Sales Plan: Deal Directly with Designers
Altium has been shaking up the EDA world for quite some time. The Australian company once slashed the cost of Altium Designer by 75% to grow market share, and who could forget their famous (or infamous) “Bunny” ad campaign? In this email interview with Lawrence Romine, Altium’s global head of field marketing, he shares his views on sales and marketing in the EDA world, as well as Altium’s philosophy on selling EDA tools.

Webinar: Serious Tools for Advanced Rigid Flex - Rigid-flex technology has allowed us to create the wearable, mobile, and medical devices that make our lives better. That means flex circuitry isn't about appearances, it's about functionality. You need a PCB tool that verifies the functionality and manufacturability of your rigid-flex designs. In this webinar, you will learn how to make sure bending doesn't impede function, how to accurately communicate stackups with your vendor, and ultimately how to ensure your rigid-flex designs perform as good as they look. View Now.


Ladle on Manufacturing: Material Matters
Have you considered whether or not you could improve your multilayer yields by better use of your base materials? Perhaps the following could give you a few ideas of how this could help you.


CES 2017: Disruptive Technologies
Those of you that have read my previous columns covering CES 2017 know that at recent CES shows I have seen many drones, autonomous cars, IoT devices, robots, and many other items ranging from robots who stand in for your doctor to smart trash cans who tell you via Alexa, Google, or soon, Cortana on your own computer, that since you have thrown away two empty milk cartons in the last few days it may be time to order more milk; just say yes and consider it ordered.


Design News & Additional Information

Millennials in Manufacturing: Mya Walton – The Millennials' Advantage in Manufacturing
We continue our series on Millennials in Manufacturing with Mya Walton, associate coordinator in the test department at Saline Lectronics. She talks about how working in the manufacturing industry opened up a new world of possibilities for her, and how it feels to be creating products that help other people, such as heart monitors and black boxes.

SiSoft to Present, Exhibit at DesignCon 2017
SiSoft will be exhibiting and presenting papers at DesignCon 2017. Visit the SiSoft booth #935 next Wednesday and Thursday, February 1-2, 11:00am - 6:00pm.

iCD and ZMetrix Partner to Provide Impedance Simulation and Testing Solution
In-Circuit Design Pty Ltd (iCD), Australia, in conjunction with Zmetrix, Inc., manufacturer of impedance test systems utilizing scanning TDR technology, have released a new interface that provides a complete design to fabrication, impedance simulation and testing solution.

Mentor Graphics CEO Walden C. Rhines Named IEEE Fellow
Mentor Graphics CEO Dr. Walden C. Rhines has been named a Fellow of the Institute of Electrical and Electronics Engineers (IEEE). Dr. Rhines is being recognized for leadership and technology innovation in integrated circuit design and automation.

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