FEATURED NEWS AND INFORMATION:
FEATURED ARTICLES AND COLUMNS:

Alex Stepinski: A Philosophical View

November 30, 2021 | I-Connect007 Editorial Team

"My philosophy is to rely more on sensors throughout the process to measure things non-destructively, then build a model for how you’re going to perform, and just validate against the model," said Alex Stepinski. "It’s the next step slowly happening worldwide. For instance, we’ve had 2D AOI for many years. Sometimes, this is complemented with electrical tests. Now, you start to see more 3D AOI happening. You see them putting more sensors on the AOI equipment for direct measurement. Then, you also have the traditional signal integrity testing."

It’s Only Common Sense: How Well Do Your Customers Really Know You?

November 29, 2021 | Dan Beaulieu, DB Management

A friend of mine was disappointed recently when he went to trade show and met one of his customers. As they talked it became evident to my friend that his long-time customer had no idea that his company did flex and rigid flex boards. Talking even further, this customer had no idea that my friend’s company did metal-backed boards either. Alt this customer knew about my friends’ company is what they did for him—simple six- and eight-layer epoxy boards. But customers are not interested in hearing your message–or any other message­–until they are ready to listen to that message.





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COLUMNS:

Standard of Excellence: Great Customer Service is a Two-Way Street

November 22, 2021 | Team ASC, American Standard Circuits

We all enjoy great customer service. Actually, we love great customer service. We love it so much that we are always happy to tell everyone we know when one of our vendors provides us with great customer service. We actually want to...

Dan’s Biz Bookshelf: Pogue’s Basics

November 19, 2021 | Dan Beaulieu, DB Management

David Pogue is one of my favorite reporters on CBS Sunday Morning, one of my favorite programs. He is also the technology reporter for the New York Times. And he is the opposite of what you’d expect for a tech reporter for the...

The Big Picture: Cybersecurity and Hardware Security

November 10, 2021 | Mehul Davé, Entelechy Global and Linkage Technologies

Wherever I go, I am pleasantly reminded of the role our industry plays into everyday lives. From the sight of people texting and calling loved ones on their phones, to children laughing and playing with their high-tech toys, to...

Fein-Lines: End-User Technology Show Season Ramps Up

November 4, 2021 | Dan Feinberg, FeinLine Associates, Inc.

There are several technology trade shows on the horizon, including IPC APEX EXPO, AltiumLive, NEPCON Japan, and SEMICON West. There are many others, but the ones coming up primarily focus on end-user technology rather than the design,...

Test and Inspection Featuring:

  • Test and Inspection: Far Beyond Opens and Shorts, with Todd Kolmodin 
  • Fascinating Opportunities in Flying Probe Testing, with Peter Brandt 
  • New Methods for Quantifying Potential PCB Design Weaknesses and Manufacturing Challenges, with Gerry Partida 
  • Test and Inspection: Competitive Advantage and Cost of Doing Business, with Charlie Capers 
  • Alex Stepinski: A Philosophical View
  • The New Electrical Test—Riding the Wave, by Todd Kolmodin
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