Certainly, getting in front of customers is never easy. The past two pandemic years have made that even more difficult as salespeople have not been able to use their usual methods to sell. Instead, they have had to resort to email, and social media, including LinkedIn, Facebook, Instagram, and even Twitter to get their sales message in front of the right customers. But there is one thing that has not changed, the use of which has become more prevalent in the past few years—the mail. Not just the U.S. mail but FedEx and UPS as well. It turns out, the way we send things has not changed, or not changed much anyway.

I-Connect007 Editor’s Choice: Five Must-Reads for the Week

July 1, 2022 | Andy Shaughnessy, Design007 Magazine

The summer is heating up, and our news this week is on fire, literally. Eltek has resumed making deliveries after a fire at their facility in Petach-Tikva, Israel. There’s never a dull moment in this industry. And we have some good news: EIPC’s conferences are now live events again, and Editor Pete Starkey is back in the saddle, bringing us a review of the two-day conference. I know Pete was getting tired of sitting around his house and watching these events on video.



I do not pretend to know more about millennials than you do. In fact, I am not a fan of those self-nominated “millennial whisperers.” You know the ones who like to show you how hip and young-thinking they are because they...

Fein-Lines: Virtual Reality is About to Get a Lot More Real—and Fun

June 23, 2022 | Dan Feinberg, FeinLine Associates, Inc.

While two very interesting technology shows in the past month each had their own focus, I came away from both with the feeling that not only will these industries collide, but we are on the precipice of an explosion in extended...

Foundations of the Future: Making Connections in Milwaukee

June 22, 2022 | IPC Education Foundation, IPC

The IPC Education Foundation was fortunate to attend two events in the Milwaukee area. Wendy Gaston, business development manager, represented the IPC Education Foundation at these events, and it was wonderful to learn more about her...

The Shaughnessy Report: Proper Plating

June 22, 2022 | Andy Shaughnessy, I-Connect007

Joe Fjelstad once joked that if someone working in a board shop 50 years ago were placed in suspended animation and woke up today, they would recognize almost everything in today’s board shop. They could theoretically go right...

The Plating Issue Featuring:

  • Proper Plating, by Andy Shaughnessy
  • PCB Plating Still Comes Down to Physics, a conversation with Mike Carano
  • Plating Offers Plenty of Challenges—and Opportunities, a conversation with Chris Bonsell
  • Plating in Electronic Applications, by George Milad
  • Plating on Silver: What’s Old Is New Again, by Denis Jacques
  • Book Excerpt: Automation and Advanced Procedures in PCB Fabrication, by Happy Holden
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