Alpha to Showcase Automotive Electronics Materials at Auto Tech Expo 2017 in China


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Alpha Assembly Solutions will be showcasing a full range of materials for high reliability automotive electronics at China (Chongqing) International Automotive Technology Expo 2017 (Auto Tech) from March 22-24 in Chongqing, China.

This includes ALPHA InnoLot ultra high reliability alloy, which has been designed to withstand the extreme operating temperatures that automotive electronics are exposed to within the engine bay. In addition, ALPHA Argomax products will be highlighted, which have the highest level of performance and reliability and can be used in the IGBT die attach and heat sink for electric vehicles.

"As the automotive industry demands higher reliability performance, Alpha has developed total process solutions for In-Cabin Electronics, Powertrain/Chassis, Peripheral Vision & Detection Systems and Exterior Lighting that will improve manufacturing efficiency and reduce warranty costs in automotive assemblies," said Steve Dowds, Director of Automotive OEM Marketing for Alpha, a part of the MacDermid Performance Solutions group of businesses. "We're already anticipating where the automotive technology will lead and are working with R&D to develop industry-changing material innovations for automotive customers."

To learn more about ALPHA Product Solutions for Automotive Electronics, please visit Booth 717 at the China (Chongqing) International Automotive Technology Expo 2017 (Auto Tech).

About Alpha Assembly Solutions

Alpha Assembly Solutions, a MacDermid Performance Solutions Business, is the global leader in the development, manufacturing and sales of innovative specialty materials used in a wide range of industry segments, including electronics assembly, power electronics, die attach, LED lighting, photovoltaics, semiconductor packaging, automotive and others.

With a unique global presence in over 30 locations throughout the Asia Pacific, Americas and Europe regions, Alpha supplies a full line of ALPHA® electronics assembly material products, including Solder Paste, Exactalloy® Solder Preforms, Cored Solder Wire Solder, Wave Soldering Fluxes, Bar Solder Alloys, and Stencils. It offers die attach product technologies to the power electronics segment in its Argomax®, Atrox® and Fortibond™ brands.

For the LED segment, Alpha offers its Lumet® products covering applications from die attach to systems assembly in the LED manufacturing process.  Alpha also offers product technologies for the Photovoltaic segment, including high performance liquid fluxes and solder alloys for producing standard ribbon and bus bar, as well as, solder pastes, cored wire, conductive adhesives and preforms for use in PV module assembly. Also, Alpha’s Advanced Materials unit is the leader in electronic polymers and solder materials for semiconductor packaging applications.

Since its founding in 1872, Alpha has been committed to developing and manufacturing the highest quality specialty materials. For more information, visit www.AlphaAssembly.com


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